Sometimes, though, volunteers show up to sell not a thing
but an idea. Such was the case recently at a community college campus in
Northern California. Mike Sage, a 65-year-old software engineer at a high-tech
company in Silicon Valley, was handing out brochures to persuade students to
become vegetarians. “It’s good for you
and it’s good for the earth,” he was saying. The brochure was prepared by an
organization committed to stopping cruelty to animals. Mike is associated with the
Santa Clara County Activists for Animals (SCCAA), “an all-volunteer
organization dedicated to reducing and eliminating the suffering of animals and
to raising community awareness of animal issues.” SCCAA is driven by compassion
to prevent cruelty to animals, “especially those used for food, clothing, and
entertainment.”
With the increasing awareness of animal cruelty, surely the
number of vegetarians in the United States is increasing?
“Not really,” says Mike. “As some people become vegetarians,
some vegetarians go back to a meat-based diet. Lapsed vegetarians keep the
overall conversion rate down.”
According to Vegetarian Times, 3.2 percent of U.S. adults -
7.3 million people - follow a vegetarian-based diet. Approximately 0.5 percent
- 1 million - of those are vegans, who consume no animal products at all. In
addition, 10 percent of U.S. adults - 22.8 million people - say they largely
follow a vegetarian-inclined diet.
Mike has taken time off from his vacation hours to stand
under a hot sun to talk with students. Many are receptive and politely accept
the brochures. A few wave him off. He is undaunted.
“You must feel passionately about this, to use up your
vacation time like this!”
“I cannot think of a better way to use my vacation time,” he
says.
Most Americans are unaware of the torture and cruelty the
food-industrial complex inflict on animals to keep the grocery stores stocked
with meat, although the 2008-documentary “Food, Inc.” was a gruesome eye-opener
for many. This year alone, for instance, Governor Jerry Brown of California
signed into law about a dozen animal welfare bills.
But progress is slow and consumer craving for red meat continues
to grow. Mike, a vegan since 2007, and others like him, know it is an uphill
battle to persuade people to give up meat from their diets. “But we have a
network of dedicated people all over the country. We will never give up. Humane
treatment of animals makes us better human beings. As a popular poster says, be
kind to animals by not eating them. It’s really as simple as that.”